While most of these changes tend to be formatting related, another favourite is to jumble the order of the slides, just to make it that much more of a headache for the analyst to process the comments. This whole process can take up to two hours, with the analyst unintentionally calculating how much time each new idea will take to process, and getting more and more frustrated by the minute.
Sometimes, if they have enough time between their two lunch meetings, the VP and Associate will spend a solid 15 minutes haggling over the title or tagline[1] of a single slide, while the analyst is contemplating ways to kill them with his fists. I’ve been the victim of many a conversation that goes as follows:
Ass: ‘Instant Global Diversification’ – im not sure about that title, what if we went with ‘Globally Diversified Operations’
VP: Hmmm, you know I kind of liked the Instant, I think it adds something, what if we went with ‘Diversifies Global Operations Instantly’
Ass: I’ve got it – how about ‘Instantly Globalized Diversity’
VP: You know what, let’s come back to it later
Ass: Sounds right, let’s do that
Note: this slide will later be changed twice more, prior to being discarded from the presentation altogether
[1] A tagline is a usually a grey bar at the bottom of each slide which is meant to emphasize the main theme of the slide but is often repetitive and ignored altogether. Examples: ‘X company’s share price is higher than its average trading over the last twelve months’, ‘Analysts are optimistic about Company X’s growth prospects’ etc.
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